Brand strategy
Communications strategy
Brand management
Positioning statements
Logo design
Strapline creation
Packaging design
Creative campaign concepts
Brochure design and print
Stationery design and print
Media planning
Media buying
Advertising creative and design
Press/print/magazine advertising
Radio advertising
Outdoor advertising
Recruitment advertising
Campaign management
Website strategy
Website design
Website build
Website maintenance
Website traffic analysis
Search engine optimisation
Pay per click advertising
Email marketing
E-newsletter design
Exhibition stand design
Exhibition stand build
Exhibition stand management
Photography - studio
Photography - location
Photography - virtual tours
Video mini-documentaries and
testimonials
Sales advice
Sampling
POS design and print
Start-up marketing
Direct mail design
Direct mail print and fulfilment
PR/Publicity
Newsletter design and print
Vehicle livery graphics
Promotional wear
Non-profit organisation marketing

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dga marketing ltd. Registered in England and Wales no. 3185548.
Registered office: Alma Business Park, Woodway Lane, Claybrooke Parva, Leicestershire LE17 5AF

There are many business marketing strategies that you could be implementing to help you fight
the recession.
Here are 6 you might want to consider:
1. Don't give up when communicating with your leads or existing customers. People won't usually
buy from you the first time you contact them. These days it can take up to 10-20 points of contact
before your customers buy from you.
2. Guarantees are crucial, especially in the current economic climate. If you offer a cast iron
guarantee it is sure to help you get more sales. Most people will never ask for their money back.
3. Try Google Pay-Per-Click advertising, (bidding to get high up on Google) it is quick and easy to
set up and there is almost no wastage, people will not see your ad unless they search for your
products/services, and it doesn't cost you until someone clicks on your ad and visits your website.
4. Don't take too much notice of the depressing news. There is massive opportunity for businesses
who are smart in the way they think about marketing and advertising. Most business owners cut
back on as much advertising as possible, if you spend wisely in the right areas you will have a much
better chance of getting the sale.
5. Upsell at every opportunity - This is a great way of instantly boosting your profits.
6. Increase the amount of communication you have with your existing customers. If you are
constantly emailing, phoning, mailing your customers they will be less likely to shop around. It takes
a lot to get a new customer, do everything you can to keep them.
If you have any questions regarding the above or specific challenges that you may
need help with in your business relating to marketing and internet marketing call us
on 01455 221375 or email hello@dgamarketing.co.uk