It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to usage.
Email marketing is still ranked as the most effective marketing channel beating out social media, SEO, and affiliate marketing.
Email newsletters can help you build loyalty and awareness to your business while increasing your bottom line. These are the benefits of having an email newsletter.
1. WAY TO CONNECT WITH YOUR CUSTOMER
Today, a connection is what the customers want with the brands and businesses they like. They can follow you on social media, but the link to them personally is a matter of being professional and personable.
2. INCREASE WEBSITE TRAFFIC
If you want to drive more people to your website, you can’t expect that it will happen organically. You need to work actively to attract visitors, and your email newsletter can help. You need to invite them, encourage and incentivise their presence if you want customers to come to your site, browse through content, and make a purchase.
3. DRIVE SALES
With email newsletters, you can drive your sales. When a consumer views your email newsletter, you have the opportunity to offer a product, explain its benefits, and connect to them. People are impulsive, so by providing incentives (such as a special promotion or coupon) can get your readers to take action because many people are impulsive.
4. GROW YOUR SOCIAL MEDIA COMMUNITY
Emails that contain social sharing buttons have a much higher click-through rate when compared to those that don’t. Social media platforms are essential to your overall growth and marketing strategies. However, growing those channels can require more time and work. Email newsletters can help you build your online community – engage them through their inbox and guide them to your social media channels. There, you have more reach and will start generating more activity.
5. LOW COST MARKETING
The cost of sending an email is far less than most other forms of marketing. The return on this small investment can be much higher than other methods, especially when you consider that email marketing has median ROI of 122 percent – more than 4x higher than other formats including social media and paid search.
So if you’re wondering how you can better harness the power of the internet to bring in new customers, don’t overlook the email newsletter. Email newsletters are a simple, convenient digital marketing technique that you can use to easily reach customers where they spend time – and not only can you provide value to them, you can also maintain them as a long-term customer.
Here at DGA Marketing, we will help you communicate your message by producing eye-catching, brand-focused materials that will speak to your audience in strong and clear ways. To find out more about what we do as a company contact us today!